What is Email Marketing For Doctors?
Email marketing for healthcare is the 21st century’s latest, most popular, and undoubtedly the most effective marketing strategy. Since its introduction, all doctors have embraced healthcare email marketing quickly and are regularly turning potential leads into new clients. So, if you still have not adopted this strategy in the current advancement day, you are surely missing out on tremendous opportunities and acting to your detriment.
Raise your business’s revenues and gain new clients only by outsourcing your email marketing for doctors to Alpha Bit Systems.
There are many options for you to market your medicinal expertise, but why is it that we so adamantly only advocate for choosing email marketing for doctors?
Healthcare email marketing is one of the most efficient ways for doctors to build audiences and strategically leverage the audience, convert them into potential new clients, and grow their practice. Emails are a quick and easily regulated mode of communication that allows you to communicate better with patients and enhance the patient-practitioner experience.
Why Opt For Email Marketing For Doctors?
it is integral for your medical practice as well to keep in contact. You need to remind the patients that you are there continuously and aware of their needs, and for this, no better way than email marketing for healthcare exists. In email marketing for doctors, you can trust the communication mode’s automation, cost-effectiveness, and reminder ability to keep your current patients engaged and foster some new ones.
Best Practices Of Healthcare Email Marketing Adopted By Alpha Bit Systems
Employing healthcare email marketing best practices can ensure that you are a patient’s go-to option whenever they need professional medical help. Email marketing for doctors guarantees this by initiating a dialogue through emails to build long-term relationships with patients and stay on their minds.
Although emailing is a valuable marketing strategy, it can backfire if not executed properly. Successful healthcare marketing does not happen accidentally; various steps are involved in curating the perfect, highly personalised campaign. The best practices of healthcare email marketing adopted by Alpha Bit Systems are the following.
Using Professional Templates
We begin with the immediate and basic step of drafting a professional template. Agreeably, emails are conversational, but the conversation is not casual; hence, the templates sent out in emails must be professional.
Necessarily, using professional templates in email marketing for doctors does not mean that they will be colorless, have no information, and would be unappealing. Instead, what we aspire to achieve with professional templates is an outcome of captivation and engagement.
Thus, our template for you will be a synonym for your devotion to your practice but demonstrated pictorially.
Testing Various Email Copies
Next is to test various email copies for which we will implement constructive email marketing for the doctor’s strategy- Split testing. The plan is to devise two distinct outlines of a singular email and then send those two copies to different email sample groups to approximate which copy gets the most response. Then, the email with the highest response rate will be used as the main draft as it ensures to engage readers and is more likely to be opened by them.
Different kinds of patients are attracted to different types of emails and unaware of the most captivating healthcare email marketing; we cannot proceed. Thus, we comply with split testing.
The stated email marketing for healthcare idea is only a glimpse of what you can obtain from us; rest assured, there is no boundary to the creativity we nurture at our company.
Testing The Subject Line
We have a template design and an email copy for your email marketing for doctors. But how will you address the reader? It will be happening through personalization!
Personalization is a proven tactic in the world of healthcare email marketing. Calling out the subscriber by addressing them by their name instead of “dear customer” enhances the likelihood of engagement from the reader’s end. Additionally, it shows commitment by the doctor’s side as they have taken the time to learn about their patient and have sent an email by themselves instead of auto-generating it.
Extracting And Cleaning The Patient’s Email List Frequently
We do not want the invested efforts in healthcare email marketing best practices to be futile, and a way to ensure this is through frequently cleaning the email list. A routine detox of the email list from inactive subscribers, unsubscribes, and bounced emails is essential.
Bounced emails are those that did not go through at all or were sent to the wrong email address, and opting out of these and replacing them with accurate addresses is needed. We will conduct this analysis by exploring all those emails that have not been in use for over a year and will remove inactive users who are unlikely to bring your email marketing for doctors any new leads or generate revenue for you.
Incorporating A Clear CTA
The primary goal of email marketing for health care is engagement and revenue, so our strategy should align with your set goals. For instance, if you want more engagement on your service’s online website or more clients visiting your facility, you will invite them to do so by incorporating a clear Call To Action (CTA) in the email campaign.
Every sent-out email will have a CTA, which could be:
- A direct link to your service’s website
- A direct link to the blog whose engagement you want to increase
- A pin location of your address
- A link to your online pharmacy
- A link to call or contact you on WhatsApp
- A Calendly link to book an appointment
What we do differently for healthcare email marketing best practices at Alpha Bit Systems is that instead of including a CTA in the footer, we add it to the header. After the message, a CTA is the first thing a reader would see; for someone interested, it would ideally seize their attention.
Our Two-Way Strategy For Email Marketing For Doctors
The rough outline for our two-way strategy applicable to all kinds of email marketing for doctors entails updating current patients and targeting new and potential patients. While focusing on current patients, we do not want you to miss out on future leads; hence, we target both market segments.
Alpha Bit Systems firmly believes in customization, so though the basic structure of the strategy may remain the same for your healthcare email marketing, we will alter the intricacies to meet your needs.
Updating Current Patients
We will segment the sent-out emails into promotional and informational categories with current patients.
Promotional Emails
Promotional emails, as indicated by the term, are a way to promote the practice by sending out newsletters, showcasing new services and products, and offering deals, discounts, and coupons on services. Such emails are considered one of the healthcare email marketing best practices and are valuable for a medicinal practice to gain popularity.
For example, you never know one of your patients might have been waiting on your 15% discount coupon from their orthopedic surgeon to proceed with their hip replacement.
However, promotional emails receive the most scrutiny from patients, often do not even make it to their inbox, and are recognized as spam content. Therefore, we will employ a strategy of drafting these emails in a manner where they bypass the spam filter.
Writers of Alpha Bit Systems will write emails avoiding spam words or phrases like “best price” and “100% free.” Additionally, to build an authentic email base, we will create a list and orderly cleanse it instead of working with a scraped list to avoid lower engagement. Similarly, a compatible HTML design and practice will be used.
After all, the goal here is to avoid spam recognition and not to annoy the patients, for which the emails will be sent sparingly, limited to only a few times a month.
Informational Emails
Informational emails are crucial for email marketing for healthcare if you want organic traffic driven to your practice’s website and for your patients to keep up with the systematic growth in your methodologies. You must keep the patients informed and updated to enhance engagement on blogs, YouTube videos, benefits of your introduced new practices, or simply your newsletter.
Educational emails are an excellent methodology to keep the patient base updated routinely. But again, not all patients might find this information relevant so we will send more emails on an ad hoc basis. The emails will usually contain educational information yet also advocate for your practice and how it differs from others in the market. For instance, what makes you stand out as a dentist could be an email elaborating on your expertise or the kind of unique, most modern machines you use for treatment.
Also, informational emails complement offline communication strategies as you can announce or unravel new policies, locations, and procedures through their utilization.
Targeting New And Potential Patients
After addressing engagement with current clients, the next goal would be to conduct cold outreach and target new and potential patients in healthcare email marketing.
Cold outreach in email marketing for doctors is a way to contact people with whom the doctor has no prior relationship through email. The intention here would be to convince or appeal to people so at least they would consider the medicinal services you offer. This strategy is ideal for achieving success with email marketing for healthcare as we are now looking at a massive pool of potential contacts.
At Alpha Bit Systems, we avoid using email lists generated with AI tools. Even though these lists have hundreds and thousands of emails for cold outreach, we cannot gauge the effectiveness of our healthcare email marketing. Therefore, we devise our email lists.
Health Forums
Health forums are a goldmine for understanding and extracting interested clients in email marketing for doctors. These are the forums where people with an issue reside in anticipation of help. According to your practice, we will first identify a health forum.
For example, if you are a dentist, we will narrow down on credible and reliable dentist-related health forums. Then, we will observe and list the recurrent patterns or the problems people face. The next step will be to engage with these users, inquire about their issues, and then analyse their feedback to see whether your expertise would assist them.
Once we establish trust with the community, we will reach, advocate, and vouch for your medicinal competence, inviting these potential leads to transform into new patients.
Comments On Health Posts
We will take a similar approach to comments on health posts in email marketing for doctors as in health forums. Our motive will be to engage, analyse, and, most importantly, gain these users’ trust. Through this and continuously recommending your practice, we will entice a potential pool of patients to notice you at the least, taking you one step approximately closer to getting new clients.
Google Directory
Our last two approaches for health care email marketing have targeted patients for you in the old-school, manual manner without any AI intervention or already available email lists on the internet. This is because we want your patients to trust you even before they reach you, and that could only be if they are first convinced and knowledgeable of your medical proficiency.
However, this approach is different, and to get data on potential patients, we will use Google Directory. Google Directory is a valuable resource for gathering data as it has information about various healthcare categories and subcategories.
Our data collection procedure will not be confined to a specific dentistry category or your field. We will delve deeper into the sub-categories and dig out as much patient information as possible. For each sub-category, we will simplify the information into spreadsheets so we can promptly reach out to all potential leads without missing out on any.
As the Google Directory will provide information about the patient’s complaints with their current practitioner, we will analyse them into trends and then send out the most fitting emails. If an individual has complained about their practitioner’s unhygienic method, an email about your hygienic methods and new machinery will be sent to that person.
FAQs
Email marketing is one of the most effective strategies for healthcare professionals to grow their practice. It allows doctors to reach potential clients directly, maintain continuous communication with existing patients, and build long-term relationships. The method is cost-effective, quick, and helps increase brand awareness, ensuring you stay connected with your audience.
Alpha Bit Systems specializes in healthcare email marketing. We create professional templates, test different email copies, personalize communication, and implement strategies to ensure emails reach your patients effectively. We focus on both current patients through promotional and informational emails and target new leads using proven methods like health forums, comments on health posts, and Google Directory.
Healthcare email marketing offers several benefits: it helps reach a broader audience, improves patient-practitioner communication, and drives patient engagement with regular updates and reminders. It’s also a cost-effective method to promote services, offer discounts, and maintain relationships with current and potential clients.
Alpha Bit Systems avoids spam filters by carefully crafting promotional emails, avoiding spammy words, and using well-structured HTML designs. We also build authentic email lists rather than using scraped ones, ensuring high engagement and delivery rates, and sending emails sparingly to avoid overwhelming patients.
Alpha Bit Systems targets new patients using a cold outreach strategy. We identify potential clients through health forums, comments on health posts, and Google Directory data. By engaging with these potential leads, analyzing their concerns, and sending personalized emails, we can convert them into new patients.
We follow several best practices: using professional templates, split testing email copies, personalizing subject lines, regularly cleaning email lists, and including clear Calls to Action (CTAs) in every email. These practices help maximize the impact of the email campaigns and increase engagement with patients.