What is Social Media Marketing For Doctors?
Are you still relying on and manifesting patients through referrals? It’s time to wake up and level up to social media marketing for doctors!
Even when referred to a doctor, your potential patient is keen to check the doctor’s social media for personal consolation, but what if you don’t have an online presence? Understandably, marketing might be a bit extra work on your busy plate or simply your uncharted territory, but that is why we are here- to assist you with social media marketing strategies for doctors!
Considering the current dynamics, social media is a powerful tool that continuously regulates our lives. An online review dominates our decision-making progress and concludes whether we purchase a product.
Similarly, social media marketing for doctors is an instrument that, if strategically operated, can be used by doctors to their advantage. These platforms allow you to bring revenue to your business. Still, you must first build an audience, gain their trust, and establish credibility through social media marketing strategies for doctors.
Why Opt For Social Media Marketing For Doctors?
Is Social Media Marketing For Doctors Essential?
If you want your business to keep pace and remain in competition with the fast-paced world catalyzed by technology, then there is no other route to undertake than social media marketing for doctors.
One of the most pragmatic approaches to avoiding business failure has always been to keep track of competition. So, what is holding you back from using and recognizing the same technique if your fellow doctors are making money out of social media marketing for doctors?
Social media apps are more than people sharing glimpses of their lives. Professionals have now adopted an approach similar to daily users and have also started posting glimpses into their profession, attracting traffic and making their businesses more profitable. It does not matter that you are a doctor because users are constantly sifting through their feeds while looking for potential dentists, therapists, and orthopedics.
You may assume your business is running successfully and you have sufficient patients. But what social media brings to you in the form of business has no limit, and only through a little investment is the reaped outcome more fruitful than what you may anticipate.
Suitable Platforms For Social Media Marketing For Doctors
At Alpha Bit Systems, our top priority is the satisfaction of our customers, and we always attempt to work with what is available. Hence, when it comes to social media marketing ideas for doctors, we choose to only work with those social media apps that our client (doctor) and the audience they are targeting both stand to be familiar with.
The four shortlisted apps we prefer using for our social media marketing for doctors’ campaigns are Facebook, Twitter, Instagram, and YouTube. We use each app distinctly, aiming to reach a segmented population’s group.
- Facebook’s vast user base is an ideal social media marketing channel for doctors to keep in touch with current patients and root for potential patients.
- It can be used to communicate with people by creating a page or profile of their practice or by forming a group of their current patients to address their queries.
- We can shape your business on Twitter as a customer service hub by having skilled members of our company manage your Twitter account and promptly address your patients’ needs.
- Twitter can be used to announce updates such as holidays, coupon discounts, and deals or even to seek patient feedback.
- For its visual appeal, Instagram will be used to share patient testimonials, behind the scenes in the mundane life of a doctor, and to post health-related advice.
- Instagram for doctors’ business accounts can help you access excellent tools to amplify your audience. For example, you can look at profile views, impressions, post reaches, direct clicks, and more.
YouTube
- On YouTube and per your social media marketing strategies for doctors, the most suitable way to use this platform is by starting a channel to explain and simplify complicated health issues in non-specialist language to your viewers.
- The comment section can be an interactive dialogue between you and the viewers so that you can indirectly and subtly promote your expertise and business.
Our Approach To Social Media Marketing For Doctors
Abiding By An EPIC Framework For Social Media Marketing Strategies For Doctors
First and foremost, when devising social media marketing strategies for doctors, we believe in brand building on social media by abiding with the EPIC framework. EPIC is a branding framework introduced and used by Facebook and abbreviated for Existence, Purpose, Identity, and Connection.
When marketing your medicinal expertise for social media marketing for doctors, we aim to focus on these four aspects precisely. Begin with how we plan to set up your business’s existence and how and why it came into being. Then, move on to the purpose and why you love doing your job as a doctor. Then, identify how you want your medicinal proficiency online and the colors and logo that will appropriately blend in with the theme. Concluding the strategy with connection is essentially elaborating on the dialogue’s tone. You will have to decide after looking at the sort of patient base you have. For example, if the tone of the posts and conversation will be formal, casual, or slang.
Repurposing And Recreating Content Per The Platform
Repurposing and recreating content is a valuable and time-saving social media marketing idea for doctors. With these measures, you can ensure the same information is marketed across all platforms and to a different audience.
We plan to work with the same content for your social media marketing strategies for doctors; nevertheless, repurpose and recreate it to be posted most appealingly and aptly on the chosen platform. Let’s say you post an informational blog post on your healthcare website; then, we will break down the same post into snippets and post it as short tweets.
The essence of the tweets and the blog post will remain the same- informational. The language we will use to address the readers will differ here, and we will alter it to suit the setting of the social media application.
Likewise, our proficient writers will draft a script of the narrative blog post; again, they will translate the complexities into layman’s language so viewers understand the content. For Instagram, the primary focus will be visuals rather than the information, and we will only post best-suited images.
For example, if your blog post mainly discusses foods that could stain teeth, then on Instagram, instead of listing foods, we can post their pictures, and on YouTube, create a video explaining how those food items stain the teeth.
Paid Facebook And Instagram Ads In Social Media Marketing For Doctors
To maximize the value of the content and ensure that it reaches a broader audience, organic marketing only helps to an extent in social media marketing for doctors. When backed up by paid Facebook and Instagram ads, organic marketing is crucial but more commanding.
You will likely be apparent to a broader audience with the specifications in paid Facebook and Instagram ads. Not only this, but the specifications allow you to choose the type of people you want to be noticed by, such as you can define the age group, gender, and demography of your choice.
These customized ads have been designed for businesses like yours to align with your branding goals, and only by paying an affordable amount can you enhance your presence and continuously monitor the results through the depicted analytics.
Alpha Bit Systems’s Plan For Paid Ads
Alpha Bit primarily bases its plan for paid Facebook and Instagram ads as part of social media marketing strategies for doctors to work within a budget. We do not want to exceed your rather limited budget, and to make the most out of the provided resources for social media marketing for doctors, our undertaken approach is a top-down funnel approach.
After experimenting with multiple strategies, the most fitting strategy for your doctoral business’s marketing is, to begin with brand awareness and then narrow down to progressing with lead generation and conversion ads.
Brand Awareness
The mere term of brand awareness translates to familiarizing the target audience with your business and their ability to recognize it well. We want your doctoral business to have such a massive recognition that it is ingrained in the minds of users so they become affiliated with the brand through the assistance of paid ads.
Once through paid advertisements both on Instagram and Facebook, when the viewers repeatedly see your medical expertise stories, testimonials, and posts, they will better acknowledge the brand. This will eventually compel them to avail of your services.
Another reason brand awareness is integral for your social media marketing strategies for doctors is to create value for your skills. Remember how you have a hold of shaping the public’s sentiments? You can further this sentiment through paid ads, significantly magnifying your targetted audience.
The main goal of using paid ads on Facebook, Instagram, or another platform you want is to increase the brand’s reach. Organic content can only help with content amplification to maybe your followers and their friends, but with paid advertisements, the content is visible beyond the segmented population.
Lead Generation Ads
Once we have ensured that the consumer market (patients) is aware of your brand, we will begin to work on the following social media marketing idea for doctors: lead generation ads. You use social media marketing for doctors to capture reliable leads and transform them into loyal customers.
The most effective and easiest way to navigate this journey is with lead-generation ads, which you can place on any preferred social media platform. These ads will bring us data about an individual who has clicked on the ad, and then the collected data in the form of a name, email address, phone number, location, age, and gender can be later used by the business to do outreach.
With the support of lead generation ads in social media marketing strategies for doctors, we can build a potential client lead database for you to correspond with in the future. These ads can generate information through varying modes, such as directing people to fill out health-related forms, making them sign up for an offer, requesting them to check their email, or providing confirmation after signing up for your business’s newsletter to receive healthcare tips regularly.
Conversion Ads
Lastly, we conclude your social media marketing strategies for doctors with conversion ads. These ads encourage a user to take action; they impel potential patients to click on your page to take the action you want. For example, this action could be visiting your business’s Instagram or Facebook page directly from the ad or viewing a specific post, video, or any other action you direct.
In social media marketing for doctors, conversion advertisements target people likely to engage with your paid ad, keeping track of how many people convert. The basis for conversion ads to operate is to grow sales, increase traffic to your doctoral businesses page, or prompt an action such as directly visiting the website.
Our Secret Facebook Ads Strategy:
The top-down funnel approach that we have stated earlier applies to all kinds of social media marketing for doctors. But it is often unnecessary to work through the funnel, especially when the services you want to advertise come with a budget constraint. There is no need for you to do brand awareness pay for lead generation and conversion ads because sometimes your services may be $50, but the collective ad amount that you would have to pay will be more.
Therefore, after much experimentation, we have cracked a simple and budget-friendly formula for all our clients.
- If your doctoral services are under $50, you can make do without the three-way funnel strategy. Our expert marketers at Alpha Bit Systmes have gained their doctor-patient sales and more clients multiple times without abiding by the funnel approach. However, this has only happened when the marketed services are under $50.
- On the other hand, if you are running social media marketing for doctors’ campaigns for services that are between $50-100, then only working with lead generation and conversion ads is sufficient. We have generated outstanding results for services of such value by altering and dealing only with the last two kinds of ads.
- Nevertheless, if your services are over $100, we must wholly implement the funnel approach for your social media marketing strategies for doctors. This means we must completely integrate every step and focus on the intricacies of brand awareness, lead generation, and conversion ads.
There is always room for flexibility and experimentation at Alpha Bit Systems. Though we have mentioned only a proposition, upon our client’s insistence, we are always there for them to test various strategies and work around the funnel.
FAQs
Social media marketing allows doctors to expand their reach beyond traditional marketing methods, engaging a wider audience and enhancing brand visibility. By establishing a strong online presence, doctors can educate potential patients, build credibility, and foster trust, which is essential for attracting new patients and retaining existing ones.
The most effective social media platforms for doctors include Facebook, Instagram, Twitter, and YouTube. Each platform serves unique purposes, from engaging through visual content on Instagram to providing quick updates and patient interactions on Twitter. Facebook and YouTube are ideal for detailed posts, educational videos, and fostering community engagement.
Social media marketing improves patient engagement by providing doctors with channels to share informative content, health tips, and behind-the-scenes glimpses into their practices. Regular posts, live videos, and direct interactions via comments help maintain ongoing conversations with patients, enhancing their engagement and loyalty.
Paid ads in social media marketing help doctors reach a broader and more targeted audience. These ads can be customized to target specific demographics, such as age, location, and interests, ensuring that the marketing content reaches the most relevant audience. Paid ads are crucial for brand awareness, lead generation, and driving conversions.
Alpha Bit Systems targets new patients using a cold outreach strategy. We identify potential clients through health forums, comments on health posts, and Google Directory data. By engaging with these potential leads, analyzing their concerns, and sending personalized emails, we can convert them into new patients.
Success can be measured using analytical tools provided by social media platforms, which track metrics such as reach, engagement, impressions, and click-through rates. Additionally, doctors can monitor the increase in appointment bookings, patient inquiries, and direct feedback from patients to gauge the effectiveness of their campaigns.