What is digital marketing company Scarborough?
How Can An Online Marketing Company Scarborough Help You?
In the world of continuous advancement, if you want to stand out against your competitors, the only way to do so is to ensure that your digital marketing campaign is stronger, louder, and more prominent than others.
But how does one achieve that? Through an online marketing company, Scarborough’s service! Say no more to short-term, temporary results for your business and instead generate long-term benefits from your website and its social media with Alpha Bit Systems’s bespoke digital marketing campaigns, tailor-made to fit each niche and every business!
Digital Marketing Company Scarborough Services
Local SEO
Local SEO services aim to establish your business’s foot in the vicinity. This means that local SEO is the primary factor that will make sure that people in your local region know about your business.
For example, when optimizing your business for local SEO Scarborough, our goal will be to amplify your online presence in the district of Ontario and then in Canada, generating revenues from your homeland.
1) Local Directories
Our online marketing company, Scarborough, generates a local SEO campaign for our clients by listing them on local directories. These directories are local online websites or other platforms that list businesses alongside their relevant information within the specified geographical region.
When listing your business on a local directory in Scarborough, your information, such as the business’s name, phone number, address, hours of operation, ratings, reviews, and the website’s URL, will all be featured.
The beneficial outcome from this will be that:
- Your business will gain local representation
- Have an improved online visibility
- The traffic will be targeted to the interested, increasing conversion rates
- Your online local directory presence will affirm search engine algorithms of your credibility and reliability
2) Google My Business Profile
A way to attract new and more customers is through the optimization of Google My Business Profile (GMB). GMB is a free tool that permits every business to take charge of how their business is represented and appears on Google Search and Maps. Through the help of GMB, you can post updates, connect with customers, list your services, promote special offers, feature blog articles and events, and answer frequently asked questions.
Although GMB and local directories essentially serve the same purpose, they are still different. It is useful to optimize both because GBM is particular to a search engine- Google- whereas local directories are not.
Similarly, with GMB, a business has more discretion over crafting its representative image, which is restricted and confined in local directories listing. Directories are a mere overview presented to the customer in terms of them deciding whether your business is worth approaching. Still, GMB delves into more detail with a business’s information.
As A Digital Marketing Company Scarborough, We Deal In International SEO
Keyword & Industry Research
Our online marketing company, Scarborough’s international digital campaign, will be based on targeting the larger market, which is beyond your local region. To audit the market, we find local competitors on the search engine, essentially the first ten to fifteen top-rated websites.
Then, we examine various aspects of these websites, such as their keywords, page and UX, UI design, and content type, and attempt to identify their strengths and weaknesses as well as the content and keyword gap. Also, we keep an eye out for their link-building strategies, setting them as benchmarks that we want to surpass.
Through this keyword and industry research and its evaluation, we get an insight into what we should do and refrain from when crafting digital marketing strategies for you.
On-page SEO
On-page SEO is all about keyword research and content curation. As in online marketing, often, we cannot communicate with the customer directly; it becomes imperative that on-page SEO is compelling and, most importantly, persuading.
Our team of SEO experts is proficient at ensuring that as your digital marketing company in Scarborough, we prioritize relevancy in all realms. With keyword research, we are highly specific with the kinds of keywords that we use to generate content. Initially, we prefer long-tail and low-competition keywords for marketing strategies to generate traffic, as they are easier to work with.
However, this can change if your business’s website is already ranking. Likewise, when formulating content, we want to reach out to a user’s intent and convince them that your business is their ultimate option.
Whether it be a user’s commercial, navigational, or informational search intent, our company’s versatile writers are apt at transitioning their writing style and the content’s tone to make it appealing.
Off-page SEO (Essential Strategy As A Digital Marketing Company Scarborough)
The motive that our online marketing agency, Scarborough, has with off-page SEO is to transform your business into a digital brand. Although we use the traditional method of obtaining backlinks, which are referral links from other websites endorsing your business, we still integrate the influencer culture into our strategy to make it vital.
Because the current trend is to follow and purchase brands advocated by influencers, we, too, jump on the bandwagon by sending relevant influencers PR packages of your product or offering them your services.
Even if the potential targeted audience does not immediately purchase from you, they will still be affiliated with the brand, increasing your business’s recognition in Scarborough and internationally.
Rest assured, our long-term vision is guaranteed to be fruitful, but in the meantime, be patient and trust us!
Social Media Management
In the twenty-first century, the fastest way of reaching customers has now become social media platforms. Whether we are considering Facebook, Instagram, Snapchat, Twitter, TikTok, YouTube or any other platform, a business’s consistent activity on social media is essential to retain customers.
Our digital marketing company, Scarborough, maintains the business’s social media accounts by keeping the page up-to-date and in front of customers through posts, stories, live activity, reels, and tweets.
Writers at Alpha Bit Systems know how to design the page, posts, and content to keep relevance while maintaining the appeal required to attract and keep the attraction intact. Social media management in a snapshot for your business will be:
- Scheduled posts
- Creative graphic and written content
- Prompt action, such as replying to messages, queries, and comments
- Tracking leads
- Recruiting influencers
- Timely updates on activity
Social Media Ads
Although social media ads may generate short-term, immediate results, regardless, their role in elevating a business’s social media presence is crucial and undeniable—therefore making their inclusion in the broader digital campaign significant.
Every business delegates a certain budget that they want us to spend on running social media ads for them. As a digital marketing company, Scarborough, we have formulated a strategy that will work within your budget and not drain or expand it.
After testing and trying multiple strategies, our top-down funnel approach is the most fitting and flexible strategy applicable for all kinds of niche businesses. In this technique, we have weaved together all the essentials but rather strategically, progressing with micro steps to achieve the final objective.
Step 1. Brand Awareness
The mere term of brand awareness translates to familiarizing the target audience with your business and their ability to recognize it well. We aim for your business to have such a massive recognition that it is ingrained in the minds of users so they become familiar with the brand through the assistance of paid ads.
Once through paid advertisements both on Instagram and Facebook, when the viewers repeatedly see your expertise stories, testimonials, and posts being advertised, they will better acknowledge the brand. This will eventually compel them to avail of your services.
Another reason brand awareness is integral for your social media marketing strategies is because it creates value for your business. Through these paid ads, you can shape the public sentiment and further your narrative in your own words.
Step 2. Lead Generation Ads
Once we have ensured that the consumer market is aware of your brand, we will begin to work on the following social media marketing idea: lead generation ads, where social media ads will be used to capture reliable leads and transform them into loyal customers.
The most effective and easiest way to navigate this journey is with lead-generation ads, which you can place on any preferred social media platform. These ads will bring us data about an individual who has clicked on the ad, and then the collected data in the form of a name, email address, phone number, location, age, and gender can be later used by the business to do outreach.
With the support of lead generation ads in social media marketing, we can build a potential client lead database for you to correspond with in the future.
Step 3. Messaging Ads
The next step we take is messaging ads. Remember how we said that direct communication with consumers is often lacking and, to an extent, challenging? Messaging ads remove these hurdles and make it easier to contact consumers.
These ads usually appear on messaging platforms like WhatsApp, Facebook Messenger, Instagram’s direct messaging, or Twitter. The best part about them is you can make your messaging ads visually appealing by combining them in an image or video or adding some other interactive element into them.
Investing in messaging ads is favorable because they ensure personalized communication with the consumer, permitting you to gain their trust and convince them of your business’s experience.
Additionally, the engagement rate of these ads is high as you can customize the audience you want to target by specifying interests, demographics, or other factors.
Step 4. Conversion Ads
Lastly, we conclude our top-down funnel approach with conversion ads. These ads encourage a user to take action; they impel potential patients to click on your page to take the action you want. For example, this action could be visiting your business’s Instagram or Facebook page directly from the ad or viewing a specific post, video, or any other action you direct.
In social media marketing, conversion advertisements target people likely to engage with your paid ad, keeping track of how many people convert. The basis for operating conversion ads is to grow sales, increase traffic to your business page, or prompt an action such as directly visiting the website.
Our Secret Facebook Ads Strategy As a Digital Marketing Company Scarborough
The top-down funnel approach that we have stated earlier applies to all kinds of social media marketing. However, It is often unnecessary to work through the funnel, especially when the services you want to advertise come with a budget constraint.
There is no need for you to do brand awareness or pay for lead generation and conversion ads because sometimes your services may be $50, but the collective ad amount that you would have to pay will be more.
Therefore, after much experimentation, we have cracked a simple and budget-friendly formula for all our clients.
- If your services are under $50, you can make do without the three-way funnel strategy. Our expert marketers at Alpha BIt Systems have gained sales and more clients multiple times without abiding by the funnel approach. However, this only happens when the marketed services are under $50.
- On the other hand, if you are running social media marketing campaigns for services between $50-100, only working with lead generation and conversion ads is sufficient. We have repeatedly generated outstanding results for services of such value by altering and dealing only with the last two kinds of ads.
- Nevertheless, if your services are over $100, we must wholly implement the funnel approach for your digital marketing campaign. This means we must completely integrate every step and focus on the intricacies of brand awareness, lead generation, and conversion ads.
There is always room for flexibility and experimentation at Alpha Bit Systems. Though we have mentioned only a proposition, upon our client’s insistence, we are always there for them to test various strategies and work around the funnel.
FAQs
Alpha Bit Systems offers a wide range of digital marketing services, including Local SEO, international SEO, on-page and off-page SEO, social media management, and social media ads. We provide customized campaigns tailored to meet each business's unique needs, helping enhance your online presence and drive long-term success.
Local SEO services aim to boost your business's online visibility in your specific geographic area. By listing your business on local directories and optimizing your Google My Business profile, Alpha Bit Systems ensures that potential customers in Scarborough and Ontario can find you easily, which increases traffic and conversions.
We manage your social media accounts by regularly posting relevant and creative content, responding to messages and comments, recruiting influencers, and tracking leads. Our goal is to keep your business active and engaging across platforms like Facebook, Instagram, Twitter, and more, ensuring you reach your target audience effectively.
Our top-down funnel approach involves four key steps: brand awareness, lead generation ads, messaging ads, and conversion ads. This strategy guides potential customers from recognizing your brand to taking action, such as visiting your website or making a purchase. It’s designed to maximize results while staying within your budget.
For international SEO, we conduct in-depth keyword and industry research to target a broader market beyond your local area. We analyze competitors, identify keyword gaps, and create a content strategy to ensure your business ranks higher on search engines globally, helping you expand your customer base.
Yes, Alpha Bit Systems tailors every digital marketing strategy to meet the specific goals of each client. Whether you prioritize social media, search engine optimization, or both, we offer personalized campaigns that focus on what matters most for your business’s growth and success.