What is Keyword Research Vancouver?
Although your content may be flawless, the obtained backlinks are high quality, and your website is fully optimized. Still, all your efforts will go in vain if the building blocks of your strategy are not solid, essentially the keywords.
Keywords are the building blocks of any SEO strategy, and when these building blocks lack strength, then later than sooner, all your development is bound to collapse.
Therefore, performing precise keyword research is imperative for any website to rank, and if you are unsure how to do so, let us help you with our keyword research Vancouver services!
Importance Of Keyword Research Vancouver:
A common perception regarding keyword research Vancouver services is that they only apply to certain business types, specifically those more inclined towards publishing content. However, you must dismiss this notion because SEO keyword research Vancouver services apply to every business.
How Alpha Bit Systems Performs Keyword Research Vancouver?
Our Step-by-Step Procedure
1) Domain Authority Check
First and foremost, for your SEO keyword research Vancouver, we will begin by identifying the terms frequently used by your potential target audience to navigate a search engine. We will specifically look for keywords in your niche that customers use for their queries which will provide us with a starting point to delve deeper into the later research.
Once we have such keywords, we will search them on the engine and analyze the top-ranking website’s Domain Authority score. Domain authority score is a specifier, leading us to decide whether we should shortlist the keyword for used in the final stage or not.
Keywords featured on a high DA score website will be difficult to rank because they are already on websites present on Google page one. Therefore, by drawing a link between every good ranking website’s DA score, we will aim to identify the keyword’s difficulty and, subsequently, its ranking potential.
Assessing the keyword difficulty is important because if we choose a keyword with a high difficulty level, it will be challenging to rank the keyword. Alternatively, if we go with a low keyword difficulty, there will be a lot of competition, again, no ranking.
So, the goal here will be to use keywords with an intermediate difficulty level and whose DA score is between 20-30, as this range provides a broad parameter to cover words that will be easier to rank. Finding the keywords according to your website’s DA will enhance you local SEO Vancouver further!
2) Keyword Intent Evaluation:
Another dimension we take into account for keyword research Vancouver is the intent, the reason behind a user’s search. Different niches have different services to offer, and consequently, the reason why people also search in these niches is different.
For example, anyone looking for a recipe will be looking for information- searching for keywords with an informational intent contrary to another individual who may be surfing the web to find sushi near their location (commercial intent). Additionally, if an individual wants to access their Facebook account, they will do so with a navigational intent (to be led to that website).
Catering to these intents with keywords is yet again an aspect that we thoroughly consider because even if the user is somehow led to your website (miraculously) and if they do not find what they were looking for, that will be a disappointment!
Thus, in our keyword research Vancouver, in accordance with your business and its market niche, we attempt to decipher the user intent. Our SEO experts undertake distinguished approaches, tackling all angles to find your entity’s most fitting user intent keywords.
3) Competitor Analysis:
The last step before we draw up the final list of keywords we will use to target customers for your business is analyzing your competitor’s activity. We do this for two reasons: to examine keyword difficulty from a new perspective and to identify content gaps.
In the case that there are several competitors for a keyword, we will skip it because then it will complicate obtaining a ranking for your website . On the other hand, if the keyword has low competition, voila, it will all work out in your favor.
Likewise, we conduct a competitor analysis to see what is missing from the content the competitor is publishing for a particular keyword. Then this will make it easier for us to offer the user something different, perhaps much more helpful content, which will eventually provide you with a competitive edge and a ranking!
Long-Tail Keywords Strategy Employed By Alpha Bit Systems
What Are Long Tail Keywords?
Long tail keywords are phrases that are much longer and specific used by people to do their searches on a search engine. It is not a single word but rather a brief description that the individual types in a search box.
The following our some of the characteristics of long tail keywords that makes them a powerhouse for a business:
Detailed
Long tail keywords tend to include more detail about whatever is being searched for. So if the person is looking for a vendor, instead of searching “fruit vendor,” they would add more description to this keyword, such as “fruit vendor in Vancouver with quick delivery.”
The extra details, therefore, make long tail keywords more specific and, as a result, narrow down the potential results that are shown to the individual for fruit vendors.
Targeted Traffic
As long tail keywords specify the search query’s demands on the user’s behalf, they are provided with very particular results. In the case that you include long tail keywords on your website, then the search engine will only be directing very targeted traffic toward you that is interested in exploring your services.
Also, this traffic will likely be more beneficial for your business than random web surfers because they are inclined toward you and will increase the site’s engagement rates.
Low Search Volume
Although some people may perceive low search volume to be a detrimental characteristic of long-tail keywords, in all due honesty, it is not. This is because when strategically utilized, long tail keywords are advantageous – focus on the quality of the traffic here and not its quantity!
Increased Conversion Rate
An interested user is likely to purchase, implying that with the traffic from long-tail keywords rather than short-tail keywords, they are more likely to convert from a visitor to a potential customer.
FAQs
Keyword Research Vancouver involves identifying the specific terms and phrases that your target audience uses when searching for products or services online. It’s crucial because the right keywords help your business rank higher in search engine results, driving more traffic and potential customers to your site.
Alpha Bit Systems follows a comprehensive process that includes checking Domain Authority scores, evaluating keyword difficulty, understanding user intent, conducting competitor analysis, and identifying long-tail keywords. This method ensures that your business targets the most effective and relevant keywords for better online visibility.
Local keywords are essential for businesses in Vancouver because they help attract local customers who are more likely to convert into sales. For instance, targeting phrases like "coffee shops near me" ensures that your business appears in search results for users in your area, increasing your chances of being discovered by potential customers.
Long-tail keywords are detailed, specific phrases that users type into search engines. They typically have lower search volumes but are highly targeted, leading to higher conversion rates. By focusing on long-tail keywords, you can attract more qualified traffic to your website, making it easier to rank and convert visitors into customers.
Competitor analysis helps identify which keywords your competitors are ranking for and where they may be lacking. By understanding these gaps, Alpha Bit Systems can target less competitive keywords that still offer significant ranking potential, giving your business a competitive edge in the Vancouver market.
Yes, keyword research Vancouver services are beneficial for all types of businesses, whether you're running a café, a retail shop, or an online service. Every business can benefit from targeting the right keywords to improve their online presence and reach their ideal customers effectively.