What is Real Estate SEO?
Living in an urban center, surrounded by cut-throat real estate competition- what are the chances for your business to be known? Let’s say a newcomer who has recently moved to your city, looking for an apartment, searches the internet for a “real estate agent near me.” There could be two outcomes to their search result:
- You remain unfound; or
- The individual locates you because you invested in real estate SEO services- congratulations on your new lead!
See how subtly and effectively real estate SEO services for investors can amplify your brand awareness and be fruitful. To be found, known, and reached regularly by new leads, you must acquire real estate SEO services.
A question frequently raised by people aspiring to purchase real estate SEO services is what they can achieve from them.
Why Choose Us For SEO For Real Estate?
Search engine optimization is holistic, meaning it entails more than ensuring that your real estate company has an online presence. However, real estate SEO services for investors is a comprehensive methodology for your business to generate more and passive income. By acquiring real estate SEO services, you are marking a prominent presence in the crowded and quickly growing industry.
Through this, you attract more clients to yourself via the organic traffic directed to your business’s official website in SEO marketing. SEO is a marketing tactic that Alpha Bit Systems strategically employs to benefit its clients.
Our 3 Step Real Estate SEO Strategy
On-Page Optimisation
1) Keyword Research
Our devised plan for your real estate SEO services is an all-hands-on-deck approach. We will be delving into researching and creating content on all three kinds of keywords, which are navigational, transactional, and informational. The three types of keywords represent the different needs of a potential customer that real estate SEO services for investors will tackle for you.
Considering that real estate businesses are on the rise and the market is highly competitive, especially in densely populated areas like cities, we want you to be known by the locals. Therefore, prioritizing long-tail keywords to achieve this target is at the top of our plan. We aim to begin with long-tail keywords in the initial stages of your acquisition of real estate SEO services from us because these keywords have a notably lower search volume compared to other keywords. Nevertheless, when we continuously use them to generate content and publish regularly, long-tail keywords will suffice to bring in a ranking for you, enhance your presence, and gain significant organic traffic.
Again, according to the intent we are working on, our writers will find suitable long-tail keywords.
2) Content Strategy
At Alpha Bit Systems, we believe in holistic and dynamic content strategies that focus on and contain problem-solving techniques yet also shed light on the marketing aspect of SEO for the real estate industry. Therefore, our content strategy for you purchasing real estate SEO services from us is one step ahead of our keyword research plan and is essentially building up on the keywords and producing content.
Nonetheless, we do not mean to imply that there will be a lack of creativity or personalization in the content. Having highlighted the importance of intent, every piece of content we curate under providing you with real estate SEO services will specifically target one of the three users’ search intents.
3) Content Optimisation:
We will optimize all the content published on your real estate company website to meet the standards of EEAT: experience, expertise, authoritativeness, and trustworthiness, which will assist the visitors and Google itself in recognizing the content as credible.
Similarly, the aim is to work with a handful of keywords and delve into profundity to define SEO for the real estate industry’s topical authority, where your website will be the go-to informational hub for any individual who demands relevant and differing information. Therefore, instead of covering a narrow range of keywords, a broad range of keywords will be covered, meaning further sub-topics of every keyword. Additionally, this content will be a methodology for gaining high-quality natural backlinks from other websites.
In SEO for the real estate industry, it is fundamental for your website to appeal to the readers so that they can identify you as knowledgeable and your services as dependable and attested in the field. To further the content’s credibility, we add high-authority sites as links in the posts to well-established associations.
Our Complete Off-Page Real State SEO Strategy
Your website must acquire backlinks to rank in real estate SEO services. Backlinks are links from another website that serve as referrals, endorsing your website as credible and trustworthy, leading to a higher ranking in search results.
Thus, real estate websites need to gain high-quality backlinks. Considering backlinks, we focus on quality and not quantity. Multiple backlinks from low Domain Authority websites will have futile results. On the contrary, a single backlink from a relevant, high-quality website with an increased DA can yield rather fruitful results, attracting hundreds of visitors to your website.
Linking building is one of the most challenging aspects of the best SEO for real estate industry, but with our dedicated team’s mastermind plan, we have it all sorted out for you. Primarily, at Alpha Bit Systems, we use three ways to acquire backlinks for real estate SEO services.
1) Broken Link Opportunities
Broken link building is a tactic that uses all those broken web pages that are not functional anymore and display a 404 error. Often, competitors unknowingly use such pages as links; long after using them, the link starts showing an error.
Either way, we will be taking advantage of broken links, and the idea here is to send visitors not to a dead resource but to a performing webpage. Our strategy includes first identifying all the pages with a broken backlink by searching for the keyword or sifting through the competitor’s website.
Then, further vetting the link for its quality, attempting to replicate the content’s link with our relevant real estate information, and, at last, doing outreach. Here, we will engage with potential webpages, convincing them to give your company a backlink.
2) Guest Posting
Guest posting is another strategic marketing methodology that involves drafting articles for other websites in exchange for valuable backlinks and promoting your website. This methodology will work best with websites that agree to provide us with high-quality nofollow or dofollow backlinks for our real estate SEO.
Although nofollow does not add any value to articles or impact ranking, it is still useful for real estate SEO marketing.
3) Social Bookmarking
Social bookmarking is an off-page SEO technique that effectively and efficiently promotes content and amplifies a website’s traffic. This technique helps bring together a community interested in sharing or exchanging relevant backlinks to aid search engine rankings.
Using social bookmarking in SEO for real estate makes finding relevant content easier as all the information is curated and shared in one place, eliminating the need to visit multiple websites to obtain backlinks.
The Off-page SEO team at our company proficiently conducts outreach, with every member having the skills to conduct an outreach campaign for backlinks through backlink reports. They do this only with websites that hold relevance in the same real estate niche, are high-quality, and have topical authority.
Local Real Estate SEO Strategy
1) Optimising Google My Business Profile
A way to attract new and more customers is through the optimization of Google My Business Profile (GMB). GMB is a free tool that permits every business to take charge of how their business is represented and appears on Google Search and Maps. Through the help of GMB, you can post updates, connect with customers, list your services, promote special offers, feature blog articles and events, and answer frequently asked questions.
You must create, enhance, and regularly update your GMB profile for the real estate industry. We optimize GMB for real estate SEO services, ensuring NAP and making your practice’s name, office’s physical address, and in-use phone number apparent on every web page listing your real estate services. The NAP is also posted and kept consistent with every web page’s footer as a part of the structure.
Following is what we will list in your search engine optimization for the real estate industry GMB profile:
Hours Of Operation
The time you will be available to deal with clients, any special hours on weekends, days of the week that the office remains closed, holidays, and special offers.
Physical Address
The location of your business’s outlet and your contact information. Physical addresses will be linked with Google Maps so people can easily navigate to your showroom’s door.
Offered Real Estate Services
GMB has an option that allows businesses to provide brief details about their services, such as imported spare parts, mechanic services, and carwash services.
Other add-ons that, with your choice, can be added to the optimization of your SEO for a real estate GMB are:
Business Description
A strong and capturing business description elaborating on your services will be present. It will be an opportunity to bring to light any expertise that gives you an advantage over competitor showrooms or mechanics in the field.
You should not confuse the business description with real estate services, as you only list the latter, but provide some detail with the former.
Optimization of Real Estate Pictures
Pictures are always straightforward portrayals that need no comprehension if they are fully optimized. To your GMB, we can add pictures of the houses, apartments, and plots readily available to be purchased.
Local Real Estate SEO Strategy
Are you concerned about building brand awareness locally? Don’t be! We have an ideal solution to boost your brand’s recognition regardless of the country or city in which your business deals.
When providing you with real estate SEO services for investors, our primary duty is more than content production. We will also conduct digital marketing for you so you are no more apprehensive about your business’s reach and representation.
Using local online directories, our marketing experts will be doing the task of getting your real industry’s company listed on them. Through detailed and in-depth research, marketing agents at our firm have cautiously short-listed the most reliable and well-known local directories.
Listing on local directories in real estate SEO services for investors is advantageous as it is a measure that thrives on boosting your website’s ranking and also helps cater to brand awareness. Additionally, listing your real estate business is not costly, so your budget remains uncompromised while your business enjoys some benefits.
Your firm’s name will appear if a person looking for a real estate agent searches on a local directory. If the website is fully optimized and features attractive content- more the merrier- You have a new client!
FAQs
Real estate SEO services can help your business generate organic traffic, increase visibility in search engines, and improve lead generation. With consistent content, strategic keyword targeting, and local/global SEO, your website becomes an asset that attracts potential clients, builds credibility, and produces passive income through ads, guest posts, and collaborations.
Optimizing your Google My Business profile improves your local visibility, allowing potential clients to easily find your business on Google Search and Maps. It showcases important information such as your office hours, physical address, services, and customer updates, creating a seamless experience for those searching for real estate services.
Keyword research is essential for targeting specific user intents, such as navigational, transactional, and informational searches. Focusing on long-tail keywords with lower search volumes initially allows your website to rank more effectively in local searches, attract qualified traffic, and establish topical authority in the real estate industry.
Consistently publishing relevant and high-quality content, such as blog posts that answer common real estate questions, helps attract organic visitors. Even if visitors don't make immediate purchases, regular content updates build trust, portray you as an expert in your field, and lead to better SEO rankings over time.
Backlinks are links from other websites that refer visitors to your website. They are important because search engines consider them as endorsements, signaling your website's credibility. High-quality backlinks from reputable sites can significantly improve your website's search engine ranking, driving more traffic to your real estate business.
Real estate SEO services can extend your reach beyond local markets by developing strategies that appeal to international investors. With a team that understands global real estate trends, SEO experts can tailor content and keywords to attract clients from overseas, helping your business grow internationally.