What Is An SEO Audit Vancouver?
An SEO audit is a comprehensive analysis of your website’s SEO performance, aimed at identifying opportunities to improve search engine rankings. Our experts thoroughly examine every aspect of your site, from general performance to intricate details. We conduct a comparative analysis, identifying issues and gaps in your current SEO efforts while comparing them to competitors’ strategies that may be boosting their rankings.
We analyze all types of SEO, including on-page, off-page, and technical SEO, to uncover content and keyword gaps, evaluate backlinks, and review site structure. The goal is to resolve these challenges and enhance your website’s visibility.
Our SEO audit services in Vancouver are tailored to your website’s needs, offering custom strategies for improvement. With search engines constantly updating, regular audits are crucial to keep pace with the changing digital landscape, ensuring that your website maintains and improves its rankings over time.
Benefits Of An SEO Audit
At Alpha Bit Systems, we conduct in-depth and detailed SEO audits Vancouver for our customers to help them learn more about their website. In our SEO auditing services Vancouver, we identify all usability, technical, and design loopholes currently standing in the way of your site from reaching its peak performance for yielding the anticipated results.
You bring us a website; we will analyze it, highlight issues, and then troubleshoot it by delivering solutions!
What To Expect From Alpha Bit Systems’s SEO Auditing Services Vancouver
Our Step-by-Step Procedure
1) Website Analysis
Before we delve into the intricacies of your website, it is important to analyze the website. A website SEO audit Vancouver involves examining the website in its entirety. For example, we will measure the website’s load speed, examine its structure to see whether it aids a visitor in navigating, and look at the website’s domain to find out if it has a CDN (Content Delivery Network).
Even though your website aims only to target Vancouver’s audience, still to ease website accessibility for other visitors, CDN is integral. CDN will ensure visitors can access your website from afar by connecting it to a domain near them and in their geographic region.
2) Using Hotjar
Hotjar is a tool that provides an individual with a website navigational experience, tracking a visitor’s activity. Any data collected through Hotjar is useful as we can utilize it to identify consumer activity and determine what aspects of the website withhold conversion rates.
Therefore, through a Hotjar analysis in our SEO auditing services Vancouver, we can conduct a Conversion Rate Audit and then build on the website to make the user experience seamless.
3) Competitor Analysis:
As the saying goes, “Keep your enemies closer than your friends.” So, in our SEO audit Vancouver, we keep our competition close by evaluating their strategies and noting their path. A competitive analysis reaps invaluable information on how your website needs improvement to beat the competition.
Likewise, we also audit their content to unravel the content gap. Especially if your business is aiming to educate Vancouver residents, then content gaps can be fruitful as we can fill in these gaps, optimize the content, and make it more relevant and helpful for visitors.
4) Keyword Analysis (Essential For SEO Auditing Services Vancouver)
Remember, you should not confuse a content analysis with a keyword analysis. Agreeably, keywords build content, but the methods we use to conduct SEO audits in Vancouver for the two vary greatly.
By leveraging paid tools like Ashrefs and Semrush, we will analyze every keyword you have worked on or plan to utilize. Our SEO experts here will sift through all the keywords, only finalizing those beneficial to investing time and energy.
Some keywords may be likely to rank, but weak supporting backlinks or low-quality accompanying content hold these keywords back, and we want them to break free!
We will also observe if we can re-do some of the keywords you have already published content on to utilize their ranking potential fully. Some keywords may be likely to rank, but because the supporting backlinks are weak or the accompanying content is low-quality, these keywords are held back, and we’d want them to break free!
5) Google Changes Analysis
Now, Google changes may seem trivial, but considering their recent frequency, they are mundane. Still, keeping up with them significantly contributes to the website’s success.
Our analytics team working on SEO audit Vancouver keeps track of all the updated algorithms so that they can suggest unique personalized plans for your website to modify its methods later.
SEO audit Vancouver for Google changes analysis is primarily concerned with vetting keywords. We audit your keywords for the intent (informational, commercial, and navigational), and then, per that, we draft the plan according to the latest update.
After the Generative AI Google update was released, Google’s chatbot responded to all searched queries and pushed websites down. Therefore, to ensure that your website is still helpful and that people visit it, we will cover every keyword in detail, going to its sub-topics and providing FAQs to establish topical authority and to make sure your content is helpful and relevant.
Even when a visitor may not use your content directly, the chatbot will be as the algorithm obtains data from websites. Similarly, we will further optimize product listings for commercial intent keywords by incorporating more “buy” keywords so that the chatbot can recommend your site to a user.
We will focus on targeting more long-tail keywords to make the most out of the Google updates, mainly its Generative AI update. The chatbot generates content for short-tail keywords but fails to do so for long-tail keywords.
Hence, by targeting long-tail keywords, you can surpass the chat bot and make sure that your website gets traffic. Again, as is always the case with long-tail keywords, the traffic you obtain will be interested, targeted, and qualified, thus ensuring that conversions are likely even from the minimal traffic you achieve.
6) Backlinks and Indexing Analysis
Our SEO audit Vancouver specialists rely on the Google search console for backlinks and indexing analysis.
First, they identify all problematic, toxic, and broken links and then get rid of them. At Alpha Bit Systems, we firmly believe that backlinks’ quality matters, not quantity.
You can avail yourself of several backlinks, but if they are not passing down any authority or are relevant to your business’s niche, all your attempts will be futile. As we do not want such situations to materialize and only for your website to thrive, we disavow harmful backlinks with low DA (domain authority).
7) Disavow File
We access the template through Google Search Console for the disavow file, fill in the template, file a request for problematic backlinks to be removed and not be indexed, and submit it to the search engine. With time, the request is considered, and gradually, these backlinks get removed and disassociate from your website.
However, prior to sending in this request, we do try to remedy broken links like 404 (not found) and 405 (method not allowed) by checking the common causes like URL typos, incorrect HTTP methods, deleted resources, etc. Still, we seek our last resort with the Google search console when we can’t find a solution.
See how SEO auditing services Vancouver turn out to be a win/ win situation- negative backlinks are gone, the spam score has decreased, and the chances of ranking have increased!
FAQs
An SEO Audit Vancouver is a comprehensive analysis of your website’s search engine optimization (SEO) performance. It identifies usability, technical, and design issues that may be affecting your website’s ability to rank and perform well. Regular SEO audits are important to keep up with Google’s frequent algorithm changes and ensure your website is optimized to maintain and improve its search engine rankings.
At Alpha Bit Systems, we perform in-depth SEO audits by examining every aspect of your website, including on-page, off-page, and technical SEO. This includes analyzing your site’s structure, speed, content, keyword usage, and backlinks. We also conduct competitor and content gap analysis to identify areas where your website can improve to outrank competitors. Finally, we provide customized strategies to address the issues found and enhance the site’s performance.
We use advanced SEO tools like Hotjar, Ahrefs, and SEMrush during the audit. Hotjar helps track visitor behavior and optimize the conversion rate. Ahrefs and SEMrush assist with keyword analysis, backlink evaluation, and competitor analysis, helping to identify opportunities for keyword improvements and content optimization.
We closely monitor Google’s algorithm changes, including the recent Generative AI update, to ensure your website stays relevant and visible. The SEO audit includes an analysis of how well your keywords align with user intent (informational, commercial, or navigational) and adjusts strategies accordingly. We focus on long-tail keywords and optimizing your content to ensure your website is not overshadowed by Google’s AI chatbot responses, maintaining its authority and ranking.
Competitor analysis helps identify which keywords your competitors are ranking for and where they may be lacking. By understanding these gaps, Alpha Bit Systems can target less competitive keywords that still offer significant ranking potential, giving your business a competitive edge in the Vancouver market.
Competitive analysis is a key part of the SEO audit. We analyze your competitors’ websites to identify strategies that work well for them, including content gaps, keyword usage, and backlink strategies. This allows us to refine your website’s content and SEO approach, ensuring you stay ahead of the competition and increase your chances of ranking higher in search results.